Levi Strauss & Co. deployed an AI assistant called STITCH on a mobile app for store employees, allowing them to instantly look up product information, training materials, and operational procedures by asking questions in plain language.

STITCH was conceived at an internal company hackathon and built in partnership with Google Cloud using Gemini large language models. It gives store stylists and associates on-demand access to a database of operational documents, product details, and training content. The tool was piloted in 10 U.S. stores in late 2025, then deployed to 60+ stores by November 2025, with plans to expand to all U.S. stores and then globally in 2026. Levi's reported an eight-point improvement in consumer satisfaction at stores where employees had access to STITCH.