Customer Service

Levi Strauss & Co. uses Google's AI-powered Business Messages platform to communicate with customers, enabling automated responses to store-related and product questions via messaging channels.

Details

As part of its multiyear Google Cloud partnership, Levi's deployed Google Business Messages to handle customer inquiries. Google reported in 2025 that Levi's saw a 30% increase in off-hours shoppers and exceeded 85% customer satisfaction scores after implementation. The platform also generated 30 times more store-related questions than Levi's website chat had previously received.

Products affected

Google Business Messages (customer-facing)

Sources & Evidence

News Article

Ecommerce Trends: How Levi Strauss is using AI

Digital Commerce 360·Feb 2026

https://www.digitalcommerce360.com/2026/02/05/ecommerce-trends-how-levi-strauss-is-using-ai/

Other practices by Levi Strauss & Co.

Data AnalysisLevi Strauss & Co. uses Google Cloud to give select employees permission-based access to AI-powered data dashboards that aggregate sales, marketing, and supply chain data from across 110 countries to identify emerging consumer trends and forecast product demand.Customer SvcLevi Strauss & Co. deployed an AI assistant called STITCH on a mobile app for store employees, allowing them to instantly look up product information, training materials, and operational procedures by asking questions in plain language.ProductivityLevi Strauss & Co. uses AI to automate data entry steps in financial and wholesale order operations, including ingesting purchase orders from wholesale partners that were previously processed manually.

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