Creative GenerationVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Paramount offers small and medium-sized businesses a self-service tool called Paramount Ads Manager that uses generative AI, powered by partner Waymark, to automatically create connected TV video ads from a business's website content. The tool launched in July 2024 and is available on Paramount+ and Pluto TV.
Details
Paramount Ads Manager, built in partnership with generative AI company Waymark, takes images, text, and video pulled from an advertiser's website and produces 15- or 30-second video ads within minutes at no additional cost to the advertiser. The platform is described as the first self-service TV ad platform to offer built-in creative tools. In February 2025, Waymark expanded the partnership to include 27 CBS-owned local TV stations, allowing local advertisers to use the same AI ad creation technology for broadcast inventory.
Products affected
Paramount Ads ManagerParamount+Pluto TVCBS Owned Stations
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). Paramount Global: Paramount offers small and medium-sized businesses a self-service tool called Paramount Ads Manager that uses generative AI, powered by partner Waymark, to automatically create connected TV video ads from a business's website content. The tool launched in July 2024 and is available on Paramount+ and Pluto TV (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/0ef3cdf0-ea3c-40a3-a471-2025d7087231. Accessed October 3, 2026.
- Stable link
- https://www.aitrace.org/r/practice/0ef3cdf0-ea3c-40a3-a471-2025d7087231
- Data as of
- May 11, 2026
- Last verified
- May 11, 2026
Other practices by Paramount Global
RecommendationParamount+ deployed AI-driven recommendation engines on its streaming platform that analyze viewer behavior and viewing history to suggest personalized content. Paramount CEO David Ellison confirmed in November 2025 that AI will shape search, recommendation, and discovery on the platform going forward.OtherParamount integrated Shopsense AI's retail media platform into its broadcasts and streaming content, allowing viewers to use a second-screen device — such as a smartphone — to shop for products inspired by what they see on screen. The partnership launched in April 2024 with the CMT Music Awards as the first event.ProductivityParamount uses AI to localize video content into other languages, including AI-powered dubbing tools, which the company's CFO confirmed in May 2023 produces 'very, very compelling economics.' A Paramount subsidiary, Ananey Studios, uses the AI platform Deepdub to produce multilingual trailers for international distribution.
Have evidence about Paramount Global's AI practices? Submit a report.
Report a Sighting →