Paramount offers small and medium-sized businesses a self-service tool called Paramount Ads Manager that uses generative AI, powered by partner Waymark, to automatically create connected TV video ads from a business's website content. The tool launched in July 2024 and is available on Paramount+ and Pluto TV.

Paramount Ads Manager, built in partnership with generative AI company Waymark, takes images, text, and video pulled from an advertiser's website and produces 15- or 30-second video ads within minutes at no additional cost to the advertiser. The platform is described as the first self-service TV ad platform to offer built-in creative tools. In February 2025, Waymark expanded the partnership to include 27 CBS-owned local TV stations, allowing local advertisers to use the same AI ad creation technology for broadcast inventory.