OtherVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Paramount integrated Shopsense AI's retail media platform into its broadcasts and streaming content, allowing viewers to use a second-screen device — such as a smartphone — to shop for products inspired by what they see on screen. The partnership launched in April 2024 with the CMT Music Awards as the first event.
Details
Shopsense AI announced Paramount Global as its inaugural launch partner in April 2024. The platform uses AI to curate product collections inspired by specific shows, movies, and live events, letting viewers browse and purchase items via a mobile storefront without interrupting the viewing experience. The Shopsense AI Lens, debuted at the 2024 MTV VMAs, uses image recognition to let viewers photograph on-screen fashion and be matched to shoppable products. Paramount's SVP of Advertising Leo O'Connor confirmed the partnership in a press release. Walmart was the first retail partner in the pilot program.
Products affected
Paramount+ appCBSMTVCMTCBS Sports Golazo NetworkThe Talk
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Paramount Global: Paramount integrated Shopsense AI's retail media platform into its broadcasts and streaming content, allowing viewers to use a second-screen device — such as a smartphone — to shop for products inspired by what they see on screen. The partnership launched in April 2024 with the CMT Music Awards as the first event (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/176dcb69-e08c-4b14-995e-a7a2fff5814e. Accessed October 4, 2026.
- Stable link
- https://www.aitrace.org/r/practice/176dcb69-e08c-4b14-995e-a7a2fff5814e
- Data as of
- May 11, 2026
- Last verified
- May 11, 2026
Other practices by Paramount Global
RecommendationParamount+ deployed AI-driven recommendation engines on its streaming platform that analyze viewer behavior and viewing history to suggest personalized content. Paramount CEO David Ellison confirmed in November 2025 that AI will shape search, recommendation, and discovery on the platform going forward.ProductivityParamount uses AI to localize video content into other languages, including AI-powered dubbing tools, which the company's CFO confirmed in May 2023 produces 'very, very compelling economics.' A Paramount subsidiary, Ananey Studios, uses the AI platform Deepdub to produce multilingual trailers for international distribution.ProductivityParamount deployed an internal AI bot that connects employee knowledge bases to company workflows, automatically routes unresolved questions to the right support team, and reduced the number of internal support tickets. As of December 2025, Paramount operates approximately 40 different AI tools across its business users.
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