Paramount uses AI to localize video content into other languages, including AI-powered dubbing tools, which the company's CFO confirmed in May 2023 produces 'very, very compelling economics.' A Paramount subsidiary, Ananey Studios, uses the AI platform Deepdub to produce multilingual trailers for international distribution.

Paramount CFO Naveen Chopra disclosed during a May 2023 earnings call that the company was already using AI for content localization. Separately, Ananey Studios, an Israeli company and Paramount subsidiary, uses the Deepdub GO virtual AI studio to localize Israeli-produced content for global distribution, with VP of Technology Ariel Baril noting the approach accelerates distribution deals. Deepdub's platform supports over 130 languages and dialects and is reported to cut localization turnaround times by over 70 percent.