Paramount+ deployed AI-driven recommendation engines on its streaming platform that analyze viewer behavior and viewing history to suggest personalized content. Paramount CEO David Ellison confirmed in November 2025 that AI will shape search, recommendation, and discovery on the platform going forward.

Multiple sources, including the Andela customer story and Paramount's CEO during a Q3 2025 earnings call, confirm that AI and machine learning algorithms are integrated into the Paramount streaming platform to power content recommendations. The CEO stated that 'frontier technology, working with more traditional machine learning is going to really impact how things like search, rec and discovery work on platform.' Separately, a secondary source reports that Paramount+ uses generative AI to curate themed content collections for children — such as Space Exploration — by surfacing lesser-known library titles, with human editors validating final recommendations.