Productivity AutomationVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Paramount uses AI to localize video content into other languages, including AI-powered dubbing tools, which the company's CFO confirmed in May 2023 produces 'very, very compelling economics.' A Paramount subsidiary, Ananey Studios, uses the AI platform Deepdub to produce multilingual trailers for international distribution.
Details
Paramount CFO Naveen Chopra disclosed during a May 2023 earnings call that the company was already using AI for content localization. Separately, Ananey Studios, an Israeli company and Paramount subsidiary, uses the Deepdub GO virtual AI studio to localize Israeli-produced content for global distribution, with VP of Technology Ariel Baril noting the approach accelerates distribution deals. Deepdub's platform supports over 130 languages and dialects and is reported to cut localization turnaround times by over 70 percent.
Products affected
Paramount+Ananey Studios content
Sources & Evidence
Cite this record
Trace Foundation. (2026). Paramount Global: Paramount uses AI to localize video content into other languages, including AI-powered dubbing tools, which the company's CFO confirmed in May 2023 produces 'very, very compelling economics.' A Paramount subsidiary, Ananey Studios, uses the AI platform Deepdub to produce multilingual trailers for international distribution (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/1df20ae0-b3ef-4b3b-a489-eff278452d66. Accessed October 5, 2026.
- Stable link
- https://www.aitrace.org/r/practice/1df20ae0-b3ef-4b3b-a489-eff278452d66
- Data as of
- May 11, 2026
- Last verified
- May 11, 2026
Other practices by Paramount Global
RecommendationParamount+ deployed AI-driven recommendation engines on its streaming platform that analyze viewer behavior and viewing history to suggest personalized content. Paramount CEO David Ellison confirmed in November 2025 that AI will shape search, recommendation, and discovery on the platform going forward.OtherParamount integrated Shopsense AI's retail media platform into its broadcasts and streaming content, allowing viewers to use a second-screen device — such as a smartphone — to shop for products inspired by what they see on screen. The partnership launched in April 2024 with the CMT Music Awards as the first event.ProductivityParamount deployed an internal AI bot that connects employee knowledge bases to company workflows, automatically routes unresolved questions to the right support team, and reduced the number of internal support tickets. As of December 2025, Paramount operates approximately 40 different AI tools across its business users.
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