2K, a publishing label of Take-Two Interactive, deployed ProPLAY — a proprietary technology that uses machine learning to translate real NBA broadcast footage into realistic in-game player animations — in NBA 2K24 (2023) and expanded it in NBA 2K25 (2024) and NBA 2K26 (2025).

ProPLAY was introduced in NBA 2K24 for next-generation consoles (PS5, Xbox Series X|S), replacing the prior system of manually directed motion-capture sessions. According to 2K's official newsroom and developer interviews, the system ingests real NBA game footage and converts it into thousands of in-game animations covering dribbling, shooting, defense, and off-ball movement. In NBA 2K26, 2K explicitly stated that a 'new machine-learning technology' powers an 'all-new Dynamic Motion Engine' that provides 'more precise, lifelike movement.' The VP of NBA Development at Visual Concepts (a 2K studio) confirmed that 'ProPLAY allows us to increase the library of animations we're able to ingest at a much faster rate.'