Data AnalysisVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Take-Two Interactive disclosed the development and use of AI in its products as a material risk factor in its 2024 SEC annual filing, and expanded that disclosure significantly in its 2025 filing.
Details
Take-Two's 2024 Annual Report (10-K, filed May 2024) listed 'The development and use of artificial intelligence into our products may present operational and reputational risks' as an explicit risk factor. According to analysis of SEC filings, Take-Two expanded its AI risk disclosure language by more than double the word count between its 2024 and 2025 filings. This reflects growing corporate awareness of AI-related legal, operational, and reputational exposure, and is a regulatory disclosure rather than a description of a specific AI deployment.
Products affected
Company-wide (all products and labels)
Sources & Evidence
Cite this record
Trace Foundation. (2026). Take-Two Interactive: Take-Two Interactive disclosed the development and use of AI in its products as a material risk factor in its 2024 SEC annual filing, and expanded that disclosure significantly in its 2025 filing (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/eb2190cf-9a76-43b2-8854-be04fa18d6f3. Accessed October 4, 2026.
- Stable link
- https://www.aitrace.org/r/practice/eb2190cf-9a76-43b2-8854-be04fa18d6f3
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by Take-Two Interactive
Other2K, a publishing label of Take-Two Interactive, deployed ProPLAY — a proprietary technology that uses machine learning to translate real NBA broadcast footage into realistic in-game player animations — in NBA 2K24 (2023) and expanded it in NBA 2K25 (2024) and NBA 2K26 (2025).ProductivityTake-Two Interactive deployed generative AI tools across hundreds of internal pilots and implementations company-wide, including within its game studios, to reduce costs and automate mundane development tasks. CEO Strauss Zelnick confirmed this publicly in a February 2026 investor earnings call.Creative GenTake-Two deployed AI to create levels within mobile games, with CEO Strauss Zelnick confirming in a 2025 interview that some mobile game levels had been 'created largely by AI.'
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