Take-Two deployed AI to create levels within mobile games, with CEO Strauss Zelnick confirming in a 2025 interview that some mobile game levels had been 'created largely by AI.'

In a 2025 interview reported by Business Insider, Zelnick said: 'we've had levels within mobile games that were created largely by AI. That's new, and that wasn't the case a couple of years ago.' This is the most specific publicly confirmed example of generative AI content production at Take-Two. The specific game titles and the AI tools used were not named. Given Take-Two's mobile portfolio is primarily operated through its Zynga subsidiary, these mobile games are likely Zynga titles, but this was not confirmed in the source.