Take-Two Interactive deployed generative AI tools across hundreds of internal pilots and implementations company-wide, including within its game studios, to reduce costs and automate mundane development tasks. CEO Strauss Zelnick confirmed this publicly in a February 2026 investor earnings call.

During Take-Two's Q3 fiscal year 2026 earnings call (February 3, 2026), CEO Strauss Zelnick stated the company had 'hundreds of pilots and implementations across our company, including with our studios,' and was 'seeing opportunities to drive efficiencies, reduce costs.' He described the goal as making 'mundane tasks easier and less relevant, which frees up our creators to do the more interesting tasks.' The specific technologies and studios involved were not publicly detailed. In April 2026, Take-Two's centralized AI team — which had been building tools to support these efforts — was disbanded, though the CEO's prior statements indicated generative AI remained a strategic priority.