CD Projekt Red

CD Projekt Red tested AI-based tools designed to generate realistic crowds of non-player characters (NPCs) for use in The Witcher 4 and the Cyberpunk 2077 sequel. As of the company's 2025 Management Board Report, some of these initiatives had progressed from research to preliminary utilization, with the AI team pursuing approximately a dozen active research projects.

According to CD Projekt Red's official 2025 Management Board Report, the studio's dedicated AI research team investigated both existing AI-based tools and custom-built solutions, focusing specifically on automating prototyping, game testing, and generating realistic crowds of NPCs. The company confirmed that as of 2025, some ongoing initiatives had moved to 'testing and preliminary utilization.' The studio has stated its AI work does not focus on generative AI for in-game content, citing legal uncertainties around intellectual property ownership as a reason for that constraint.

CD Projekt Red announced in January 2024 that it had formed a dedicated AI research team to investigate the potential use of AI solutions in future game production, including the development of custom AI models. As of March 2025, the team was running several active research projects, with a board-level executive directly overseeing AI research and development.

In January 2024, joint CEO Adam Badowski told Reuters that CD Projekt Red had established a dedicated team to explore AI applications in game development. A member of the company's Management Board, responsible for technology strategy, is described on the official company site as directly overseeing R&D including Artificial Intelligence. As of the FY 2024 earnings call in March 2025, the studio confirmed that research projects were underway, including work toward custom AI models, but that these projects were not focused on generative AI due to concerns over legal intellectual property ownership.

CD Projekt Red uses AI tools internally to support productivity workflows in game development. Joint CEO Michał Nowakowski confirmed at the company's Q3 2025 earnings call that AI is being applied 'mainly in the productivity areas' and that the benefits are described as 'meaningful.'

During the company's Q3 2025 earnings briefing, joint CEO Michał Nowakowski stated that AI is already being implemented 'mainly in the productivity areas' within CD Projekt Red's development process. The specific tools and workflows involved were not publicly disclosed beyond this statement. The CEO emphasized that AI's role is to assist developers, not to replace human creative input, and that it is not capable of autonomously making games.