Behance

Behance uses an algorithm that learns from user behavior — such as appreciations and follows — to personalize the 'For You' feed and, for Pro members, deliver weekly recommended freelance job listings matched to their skills and availability.

The 'For You' feed surfaces creative projects based on topics a user follows, projects they appreciate, and the activity of creators they follow. Behance's own help documentation states that appreciating projects teaches the algorithm about a user's interests. Separately, Behance Pro subscribers receive weekly recommended freelance job listings filtered to match their stated availability and skill set, as described on the Pro feature page.

Behance announced it is exploring automated ways to detect and tag work created using generative AI models, while currently requiring users to self-disclose AI tool usage when posting projects.

Behance's official FAQ on the topic confirms that users are encouraged to tag projects made with generative AI tools and that the platform is 'exploring automated ways to detect and tag work created using generative AI models.' This automated detection capability had not been confirmed as fully deployed as of the most recent source. The FAQ also confirms that Behance content was not used to train the first version of Adobe Firefly.

Behance offers an AI tool that lets hirers generate a complete project brief in seconds by taking their requirements as input and producing a polished written brief, which is then used to match them with qualified creative freelancers.

Launched as part of Behance's hiring experience updates in 2025, the feature accepts a hirer's project requirements and uses AI to generate a structured project brief. Once the brief is created, the platform immediately matches the hirer with candidate freelancers whose skills and availability fit the brief. This is part of a broader Hiring Dashboard that manages applicants, portfolios, and payments.