Customer Service
Reviewed and published by trentmaziarz, April 21, 2026. Discovered and drafted by our automated research pipeline.
Zara offers an AI-powered shopping assistant in several international markets that allows users to search for products by image or text, check product availability, and receive styling suggestions for specific occasions.
Details
According to reports from late 2025, the AI shopping assistant was already active in several international markets and is accessible through both the Zara app and website. The assistant accepts image-based search queries, verifies in-store and online product availability, and offers outfit recommendations based on occasion. As of December 2025, the feature had not yet launched in the Spanish market. Zara has not published primary technical documentation about the assistant's underlying architecture.
Products affected
Zara appZara website
Sources & Evidence
Cite this record
Trace Foundation. (2026). Zara: Zara offers an AI-powered shopping assistant in several international markets that allows users to search for products by image or text, check product availability, and receive styling suggestions for specific occasions (data as of 2026-04-21) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/370a8da2-018e-4715-a9e5-dec2e2ceff34. Accessed September 11, 2026.
- Stable link
- https://www.aitrace.org/r/practice/370a8da2-018e-4715-a9e5-dec2e2ceff34
- Data as of
- April 21, 2026
- Last verified
- April 21, 2026
Other practices by Zara
Creative GenZara uses generative AI to create new images of real human models wearing different outfits, based on existing photoshoots, to accelerate digital catalog updates without requiring additional physical photo sessions.ProductivityZara tested AI-powered robotic arms to automate the retrieval of online orders for in-store pickup, allowing customers to collect orders by scanning a barcode without waiting in a queue.Data AnalysisZara uses AI and machine learning to forecast customer demand, optimize inventory levels across its global store network, and automate stock replenishment using RFID-tracked garment data.
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