Creative GenerationVerified

Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.

Getty Images offers AI-powered image modification tools that allow customers to edit existing stock photos or AI-generated images directly on the Getty platform without third-party software. Features include adding elements, removing elements, extending image canvases, and replacing backgrounds, and were made available on iStock in July 2024 and on Getty Images shortly after.

Details

The modification suite includes Add, Remove, Extend, and Replace Background tools accessible via the 'Modify with AI' button. A November 2024 update added a Product Placement feature, enabling customers to upload product photos and generate backgrounds around them. A 'Click' feature, also described by Getty as Segment Anything, was also added; it automatically scans and identifies individual elements in an image, allowing users to select one or more segments for replacement or removal. Modified images include Getty Images' standard legal indemnification per image.

Products affected

Generative AI by Getty ImagesGenerative AI by iStockgettyimages.comistockphoto.com

Sources & Evidence

News Article

https://www.gettyimages.com/ai/modification

News Article

https://investors.gettyimages.com/news-releases/news-release-details/getty-images-introduces-updated-ai-model-increased-speed-quality

Company Disclosure

Company DisclosureVerified

Product Updates | Generative AI by Getty Images | Getty Images

Getty Images·Feb 2025

https://www.gettyimages.com/ai/new-features

Company DisclosureVerified

Getty Images Elevates Generative AI Capabilities with New Product Placement and Reference Image Features for Enhanced Customization

Getty Images Newsroom·Nov 2024

https://newsroom.gettyimages.com/en/getty-images/getty-images-elevates-generative-ai-capabilities-with-new-product-placement-and-reference-image-features-for-enhanced-customization

Company DisclosureVerified

Getty Images Introduces Updated AI Model with Increased Speed, Quality, and Accuracy

Getty Images Newsroom·Jul 2024

https://newsroom.gettyimages.com/en/getty-images/getty-images-introduces-updated-ai-model-with-increased-speed-quality-and-accuracy

Cite this record

Trace Foundation. (2026). Getty Images: Getty Images offers AI-powered image modification tools that allow customers to edit existing stock photos or AI-generated images directly on the Getty platform without third-party software. Features include adding elements, removing elements, extending image canvases, and replacing backgrounds, and were made available on iStock in July 2024 and on Getty Images shortly after (data as of 2026-04-27) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/5566c7cb-23a1-4da5-988d-daacd87d0dfa. Accessed September 11, 2026.

Stable link: https://www.aitrace.org/r/practice/5566c7cb-23a1-4da5-988d-daacd87d0dfa
Data as of: April 27, 2026
Last verified: April 22, 2026

How to cite AI Trace

Other practices by Getty Images

Data AnalysisGetty Images uses VisualGPS, a data analysis platform that processes over 2.8 billion annual searches and download queries across Getty Images and iStock to surface visual content trends for marketers and creative professionals. The platform was launched in its current interactive form in June 2022.Creative GenGetty Images announced a partnership with AI video startup Runway in December 2023 to develop the Runway–Getty Images Model (RGM), a generative AI video model trained on Getty's licensed content library for use by enterprise customers. RGM is designed as a foundational model that companies can further fine-tune using their own proprietary datasets.Creative GenGetty Images offers Generative AI by Getty Images, a text-to-image tool that lets customers type a text description and receive commercially licensed AI-generated images. The tool, launched in September 2023, is trained exclusively on Getty Images' licensed photo and illustration library and includes legal indemnification for commercial use.

Have evidence about Getty Images's AI practices? Submit a report.

Report a Sighting →