Zara offers an AI-powered virtual fitting room feature, called Try-On, through its official mobile app, allowing shoppers to upload two photos of themselves and generate a personalized avatar dressed in selected garments. As of early 2026, Inditex confirmed the feature is deployed in 43 markets with over 7 million sessions.

Accessible exclusively via the Zara mobile app (not the web browser version), the Try-On tool first launched in mid-December 2025 in markets including Mexico, the UK, Germany, the Netherlands, and Italy, before rolling out to Spain in late December 2025. As of March 2026, Inditex confirmed deployment across 43 markets with over 7 million sessions. Users upload a portrait and a full-body photograph; the AI generates a personalized animated avatar within approximately two minutes. The avatar can be viewed in a 360-degree rotating video, and users can try on complete outfit combinations. Users must consent to generative AI image processing before using the feature, and Inditex has framed the tool as part of its broader omnichannel experience strategy.