Creative GenerationVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
SAG-AFTRA offers its members the option to create and license AI-generated digital replicas of their voices for use in video game development and other interactive media through a partnership agreement with Replica Studios, announced in January 2024. Participation is voluntary and requires the performer's informed consent and minimum scale compensation for each use.
Details
Announced at CES in January 2024, the agreement between SAG-AFTRA and Replica Studios — an AI voice technology company — allows union members who choose to participate to have their voices recorded and turned into digital voice replicas. These replicas can then be licensed to AAA video game studios and other interactive media producers for use from pre-production through final release. The contract sets minimum compensation rates for the creation of the replica and for each use in a video game project, and guarantees the performer the right to opt out of continued use in new works. The agreement is separate from the broader Interactive Media Agreement negotiations and is a standalone opt-in contract.
Products affected
Replica Studios Agreement for Digital Voice Replicas
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). SAG-AFTRA: SAG-AFTRA offers its members the option to create and license AI-generated digital replicas of their voices for use in video game development and other interactive media through a partnership agreement with Replica Studios, announced in January 2024. Participation is voluntary and requires the performer's informed consent and minimum scale compensation for each use (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/7b8d9eb3-6f69-44a9-88fc-64b526cec9a0. Accessed October 5, 2026.
- Stable link
- https://www.aitrace.org/r/practice/7b8d9eb3-6f69-44a9-88fc-64b526cec9a0
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by SAG-AFTRA
Creative GenSAG-AFTRA deployed AI protections in its Television Animation Agreement, ratified in March 2024, as the first SAG-AFTRA animation voiceover contract to include protections against AI misuse. The agreement requires consent when an AI system is prompted with a performer's name, and mandates notice and bargaining whenever any synthetic voice — not just human character voices — is created via generative AI.Creative GenSAG-AFTRA deployed the Dynamic AI Audio Commercials Waiver in June 2024, setting contract terms for how advertisers may use AI to create personalized, dynamically customized audio ads using digital voice replicas of union members. The waiver is available only to signatories of the SAG-AFTRA Audio Commercials Contract and requires the performer's informed consent at each stage.Creative GenSAG-AFTRA deployed contractual rules in its 2023 TV/Theatrical Agreement governing how AI-generated digital replicas and synthetic performers of union members may be created and used in film and television production. Producers must obtain informed consent and pay compensation to any performer whose voice or likeness is digitally replicated, and must notify the union before using wholly AI-generated synthetic performers.
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