Productivity AutomationVerified
Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.
Forrester deployed Forrester AI (originally called Izola), a generative AI tool that lets clients ask open-ended questions and instantly receive synthesized answers drawn from hundreds of thousands of pages of Forrester's proprietary research. The tool launched in beta in October 2023 and became available to all Forrester Decisions clients by April 2024.
Details
Forrester AI uses a retrieval-augmented generation (RAG) architecture to scan Forrester's internal research library—reports, blog posts, and data—and produce concise, cited answers in natural language via a chat interface. The AI receives a text query from the client, retrieves the most relevant Forrester research passages, and outputs a synthesized response with traceable links back to source reports. Forrester has stated it does not use client prompts or responses to train its models. By March 2026, client usage was up 55% year-over-year and prompt volume had grown 65%.
Products affected
Forrester AI (formerly Izola)Forrester DecisionsForrester Market InsightsForrester AI Access
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Forrester Research: Forrester deployed Forrester AI (originally called Izola), a generative AI tool that lets clients ask open-ended questions and instantly receive synthesized answers drawn from hundreds of thousands of pages of Forrester's proprietary research. The tool launched in beta in October 2023 and became available to all Forrester Decisions clients by April 2024 (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/9daddf8b-d7aa-4b03-bc99-5fa8cc7dc703. Accessed September 7, 2026.
- Stable link
- https://www.aitrace.org/r/practice/9daddf8b-d7aa-4b03-bc99-5fa8cc7dc703
- Data as of
- April 22, 2026
- Last verified
- April 22, 2026
Other practices by Forrester Research
ProductivityForrester announced it is building AI tools for use by its own internal analysts to help them access and apply the company's proprietary data and expertise more efficiently. This was confirmed in a March 2026 company blog post from the chief product officer.ProductivityForrester launched Forrester AI Access in September 2025, a self-service subscription offering that extends Forrester AI capabilities to all staff levels across a client organization—not just designated research leads—so that anyone from a junior analyst to a senior executive can query Forrester's proprietary research library on demand. The product is available globally in three versions: Technology, Consumer & Digital, and B2B.
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