P&G deployed an internal suite of generative AI tools — chatPG, askPG, and imagePG — that employees use daily for tasks including drafting text, querying internal documents, and generating and analyzing images for advertising. The suite launched company-wide in late 2023 and had reached more than 30,000 users as of late 2024.

P&G's CIO Vittorio Cretella confirmed in October 2023 that chatPG was first tested in February 2023 and officially launched company-wide in September 2023, with 8,000 requests received within the first two hours. chatPG provides employees access to multiple large language models selectable by business need; askPG layers in curated internal unstructured company knowledge; and imagePG supports generation and analysis of images and videos, including for advertising workflows. All employees are required to complete a mandatory training and sign an acceptable-use policy before access is granted, with P&G emphasizing that accountability for any AI-generated content rests with the employee.