Catchlight

Catchlight tested a new AI model called Lead Routing, released in invitation-only beta in September 2024, that matches incoming prospects to the specific advisor or team within a firm whose existing client base most closely resembles that prospect.

The Lead Routing model analyzes a seed set of existing clients for each advisor or team and identifies look-alike prospects within a firm's lead pipeline, then recommends which advisor is the best fit for each incoming lead. The model is described by Catchlight as aimed at enterprise wealth management firms and is designed to improve conversion rates by ensuring prospects are handled by advisors who specialize in similar client profiles. As of the most recent available source (September 2024), the feature was in invitation-only beta with a public waitlist.

Catchlight offers wealth management firms an AI-driven segmentation and funnel analysis capability that groups prospects by shared characteristics and identifies which lead sources are producing the best results.

The platform analyzes a firm's full lead pipeline to surface patterns across prospect segments — such as demographics, estimated income, and age range — enabling growth teams to identify their ideal customer profile and concentrate marketing spend on the highest-converting sources. Catchlight's resources page lists Funnel Analysis as a named product feature that helps firms discover which sources are driving results. The company states it has analyzed tens of millions of investor leads representing over $12.7 trillion in estimated investable assets, giving its models visibility into trends across the industry.

Catchlight offers financial advisors an AI-powered feature that automatically drafts personalized outreach emails for individual prospects, drawing on each prospect's data-enriched profile.

Launched in beta in April 2023 and built directly within the Catchlight platform, the feature uses generative AI techniques combined with Catchlight's proprietary natural language processing model and transformation layer to create unique, prospect-specific emails. Each email is generated from the data Catchlight has gathered on a given prospect, and advisors can edit the draft or regenerate a new version based on their objectives. The feature was developed in response to advisor demand for individualized outreach content at scale.