Recommendation SystemVerified
Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.
Levi Strauss & Co. deployed an AI-powered feature called Outfitting on the Levi's® mobile app that recommends complete outfit combinations to shoppers based on the product they are browsing.
Details
Outfitting was built in-house by Levi's data science team and uses inventory data, aggregated purchase history, browsing behavior, and product imagery to train an outfit generation model. The model generates 'Complete the Look' style pairings on product pages, updates daily based on trends and customer behavior, and incorporates seasonality guidelines from Levi's merchant team. As of November 2025, the feature is live on the Levi's app in the U.S., Canada, and top markets across Europe, with a broader rollout and a dedicated consumer-facing AI stylist chatbot planned for 2026.
Products affected
Levi's® mobile app
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Levi Strauss & Co.: Levi Strauss & Co. deployed an AI-powered feature called Outfitting on the Levi's® mobile app that recommends complete outfit combinations to shoppers based on the product they are browsing (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/698a302c-98fc-4d87-b5b2-1fec47c62d22. Accessed September 5, 2026.
- Stable link
- https://www.aitrace.org/r/practice/698a302c-98fc-4d87-b5b2-1fec47c62d22
- Data as of
- April 22, 2026
- Last verified
- April 22, 2026
Other practices by Levi Strauss & Co.
Customer SvcLevi Strauss & Co. uses Google's AI-powered Business Messages platform to communicate with customers, enabling automated responses to store-related and product questions via messaging channels.Data AnalysisLevi Strauss & Co. uses Google Cloud to give select employees permission-based access to AI-powered data dashboards that aggregate sales, marketing, and supply chain data from across 110 countries to identify emerging consumer trends and forecast product demand.Customer SvcLevi Strauss & Co. deployed an AI assistant called STITCH on a mobile app for store employees, allowing them to instantly look up product information, training materials, and operational procedures by asking questions in plain language.
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