Levi Strauss & Co. deployed an AI-powered feature called Outfitting on the Levi's® mobile app that recommends complete outfit combinations to shoppers based on the product they are browsing.

Outfitting was built in-house by Levi's data science team and uses inventory data, aggregated purchase history, browsing behavior, and product imagery to train an outfit generation model. The model generates 'Complete the Look' style pairings on product pages, updates daily based on trends and customer behavior, and incorporates seasonality guidelines from Levi's merchant team. As of November 2025, the feature is live on the Levi's app in the U.S., Canada, and top markets across Europe, with a broader rollout and a dedicated consumer-facing AI stylist chatbot planned for 2026.