Levi Strauss & Co. tested a generative AI prototype called 'Imagine on Me,' created during an internal hackathon, that would allow online shoppers to virtually see how a garment looks on them rather than on a standard model.

The prototype was developed by an internal team during Levi's first AI-focused hackathon held in early 2025. It won the competition and was described as a feature concept for Levi.com that uses generative AI to superimpose garments onto a shopper's own image. Levi's stated the winning concept would be incorporated into its Digital & Technology team's product roadmap, meaning it was a prototype as of early 2025 and not yet a live product. No subsequent source confirms it has launched publicly.