Productivity AutomationVerified

Levi Strauss & Co. integrated GitHub Copilot, an AI code-writing assistant, into its software engineering workflows, using it for quality engineering and release management projects.

Details

As part of the company's broader Microsoft technology partnership announced in November 2025, Levi's development teams use GitHub Copilot for key engineering projects. The company also used GitHub Copilot as part of its migration of application workloads from on-premises data centers to Microsoft Azure. Employees are additionally being equipped with Microsoft Surface Copilot+ PCs. These tools form part of Levi's stated goal of improving developer productivity.

Products affected

Internal software engineering workflows

Sources & Evidence

News Article

How Levi Strauss is using AI for its DTC-first business model

AI News·Nov 2025

https://www.artificialintelligence-news.com/news/how-levi-strauss-is-using-ai-for-dtc-first-business-model/

News Article

Levi Strauss & Co. partners with Microsoft to develop next-gen superagent

Microsoft News·Nov 2025

https://news.microsoft.com/source/2025/11/17/levi-strauss-co-partners-with-microsoft-to-develop-next-gen-superagent/

Other practices by Levi Strauss & Co.

Customer SvcLevi Strauss & Co. uses Google's AI-powered Business Messages platform to communicate with customers, enabling automated responses to store-related and product questions via messaging channels.Data AnalysisLevi Strauss & Co. uses Google Cloud to give select employees permission-based access to AI-powered data dashboards that aggregate sales, marketing, and supply chain data from across 110 countries to identify emerging consumer trends and forecast product demand.Customer SvcLevi Strauss & Co. deployed an AI assistant called STITCH on a mobile app for store employees, allowing them to instantly look up product information, training materials, and operational procedures by asking questions in plain language.

Have evidence about Levi Strauss & Co.'s AI practices? Submit a report.

Report a Sighting →