Christian Dior

Dior deployed an internal AI platform called Astra that aggregates and analyzes customer comments from multiple channels to detect emerging trends and monitor consumer sentiment in real time.

Astra consolidates feedback from Google reviews, product pages, customer service interactions, satisfaction surveys, and live shopping sessions, using AI to identify emerging issues and trends. The platform was showcased by LVMH at VivaTech 2024 on the official LVMH website. This gives Dior teams a real-time view of the consumer pulse across markets, and the system operates internally to inform business decisions rather than being surfaced directly to consumers.

Dior, an LVMH maison, integrated a real-time AI personalization system from startup Kahoona that segments anonymous visitors on Dior.com and tailors their browsing experience without requiring them to log in.

Kahoona's technology provides real-time predictive audience segmentation for anonymous online visitors, enabling Dior to offer personalized digital experiences from the first touchpoint. The collaboration was presented at VivaTech 2025 and confirmed on LVMH's official website. Kahoona received the 'Best Business Prize' at the 2025 LVMH Innovation Award. The system is described as part of Dior's omnichannel strategy to replicate in-store service quality online.