Sony Music Entertainment

Sony Music Entertainment uses an AI-assisted process to identify and issue takedown notices against AI-generated songs that impersonate its artists on streaming platforms. As of March 2026, Sony Music had requested the removal of more than 135,000 such tracks from platforms including Spotify and Apple Music.

Sony Music has been conducting a systematic campaign to detect and remove AI-generated deepfake tracks that impersonate artists on its roster — including Beyoncé, Harry Styles, and Queen — from streaming services. The campaign started at least as early as late 2023, when approximately 10,000 takedowns had been issued; by March 2025 that figure had grown to 75,000+, and by March 2026 to 135,000+. Sony has also flagged tens of thousands of uploads falsely claiming attribution to Sony artists. The specific AI detection methods Sony uses internally are not disclosed in available sources; the company has also partnered with third parties such as SoundPatrol for external detection capabilities.

Sony Music Entertainment integrated a custom generative AI model into a consumer-facing fan experience, allowing fans to create personalized audio remixes and album artwork from The Orb and David Gilmour's album 'Metallic Spheres In Colour,' in partnership with AI platform Vermillio. The project launched in November 2023 as an artist-led initiative available globally via a dedicated website.

The experience, available at metallicspheres.io, was powered by machine learning and a custom generative AI model developed for the project by Vermillio. Fans input mood and tempo preferences and text descriptions of how the music made them feel; the AI then generated personalized 30-second audio remixes and new album cover images in the style of the original artwork by Simon Ghahary. The generative image and music models were trained on copyrighted material provided and approved by Sony Music, The Orb, and David Gilmour, and the project was described by Sony Music Entertainment president Dennis Kooker as an 'artist-led initiative.'

Sony Music integrated a collaboration with SoundPatrol, a Stanford University-affiliated AI research lab, to deploy neural fingerprinting technology that detects the presence of original, human-created music within AI-generated compositions. The partnership was announced in September 2025.

SoundPatrol's patent-pending forensic AI model for audio-video fingerprinting uses neural embeddings — a technique that captures the meaning and relationships in audio rather than just exact sound matches — to identify when AI-generated music has been influenced by or incorporates original copyrighted works. Unlike traditional audio fingerprinting that primarily matches exact snippets, neural fingerprinting can detect covers, remixes, and generative-AI derivatives. SoundPatrol plans to also develop tools for third-party platforms and research labs to proactively prevent copyright violations.