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Reviewed and published by trentmaziarz, March 22, 2026. Discovered and drafted by our automated research pipeline.
In January 2024, Hasbro launched Trivial Pursuit Infinite, a free digital game that uses AI to generate unlimited trivia questions on any topic a player chooses — meaning the question supply never runs out. Players can rate questions and flag ones that seem wrong or inappropriate.
Details
Trivial Pursuit Infinite was released on January 4, 2024 (National Trivia Day) at triviapursuit.com and was developed in roughly three months by a team led by Gray Bright, then Hasbro's VP of AI & Gaming Innovation. The game has two modes: a traditional "Daily Challenge" using questions drawn from the existing Trivial Pursuit board game catalog, and an "Infinite" mode where a large language model generates personalized questions based on user-selected topics in real time. Players can rate questions with a thumbs-up or thumbs-down and flag content they believe is inaccurate or inappropriate. The product is free to play on PC and mobile.
Products affected
Trivial Pursuit
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). Hasbro: In January 2024, Hasbro launched Trivial Pursuit Infinite, a free digital game that uses AI to generate unlimited trivia questions on any topic a player chooses — meaning the question supply never runs out. Players can rate questions and flag ones that seem wrong or inappropriate (data as of 2026-03-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/440ebd56-6f13-4336-aae2-f07491a5bb9f. Accessed October 14, 2026.
- Stable link
- https://www.aitrace.org/r/practice/440ebd56-6f13-4336-aae2-f07491a5bb9f
- Data as of
- March 22, 2026
- Last verified
- April 10, 2026
Other practices by Hasbro
OtherSince 2022, Hasbro has offered a product called the Selfie Series, where customers scan their face using a smartphone app and receive a custom 3D-printed action figure with their likeness. The face-scanning and model-generation process is automated using computer vision technology.OtherIn July 2023, Hasbro announced a partnership with Xplored, the maker of a digital board game platform called Teburu, to explore AI that could react to players' decisions in real time during board games. Following fan backlash, Hasbro clarified the partnership was for board games only and did not apply to Dungeons & Dragons.OtherHasbro has built a dedicated internal division called the AI Studio, focused on developing AI-powered experiences for consumers across its toy and game franchises. The studio has its own leadership and is described as building a "transformational platform" for how fans interact with Hasbro characters.
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