Prudential Financial deployed the Prudential Personalization Platform, powered by Adobe Experience Platform and AI, to deliver personalized financial product recommendations and content to consumers, advisors, investors, and employers based on their behaviors and goals.

The Prudential Personalization Platform uses Adobe Real-Time Customer Data Platform (built on AEP) as its data foundation, combined with Adobe Target, Adobe Experience Manager, and Marketo Engage. It enables real-time analysis of customer behaviors and preferences to deliver personalized content and product recommendations at scale. Marketo Engage's AI-powered predictive analytics also identifies accounts at risk of churn and proactively targets them. The platform launched first in the US, Brazil, and Japan. Prudential's Chief Customer Officer stated the company was using AI across 22 million customer accounts to understand financial needs and personalize experiences.