Webflow offers Webflow Optimize, a tool that uses machine learning to automatically deliver the best-performing version of a webpage to each individual visitor in real time, without requiring manual rule management. It was announced at Webflow Conf 2024 (October 2024) following Webflow's April 2024 acquisition of Intellimize.

Webflow Optimize's AI-optimized mode uses machine learning to continuously learn which content variations — headlines, images, CTAs, layouts — perform best for different visitor segments, then dynamically allocates traffic to maximize conversions. It receives inputs including visitor behavioral signals (page engagement, clicks, dwell time) and available profile data, and outputs a personalized page variant for each visitor. The tool runs multivariate tests without declaring a fixed winner, instead continuously adapting as visitor behavior changes. Webflow acquired the underlying AI personalization technology through its April 2024 purchase of Intellimize. Optimize is available as a paid add-on starting at $299/month.