Squarespace offers Blueprint AI Builder, a tool that generates a fully designed website, including layout, copy, and images, based on a user's answers to a short series of questions about their brand and goals. Users receive a personalized starting point they can then edit and publish.

Blueprint AI Builder, launched September 24, 2024 as part of the Design Intelligence suite, takes inputs such as business type, brand personality, color preferences, and goals, then uses generative AI to produce a complete website draft with AI-generated text and images. Squarespace's Help Center confirms the AI-generated content is produced with the aid of third-party AI software from OpenAI, Anthropic, and Google. According to Squarespace, the feature has helped 10% more users publish their site and reduced the need to search for stock images by 18% on the first day of a trial. The guided process takes approximately 5 to 10 minutes to complete and is available on all Squarespace plans.