LVMH

LVMH offers AI tools to sales advisors at brands including Tiffany & Co., Louis Vuitton, and Sephora that surface each customer's interaction history, product preferences, and purchase behavior to help advisors craft personalized communications and product recommendations. The AI assists the advisor; it does not replace them.

Sales advisors receive AI-generated summaries of past client interactions, product affinities, and offer history, enabling more tailored outreach. At Tiffany & Co., a client outreach AI agent has been deployed to assist advisors. At Celine, a retail AI agent answers complex product queries from associates. LVMH's Group IT Director Franck Le Moal confirmed these uses in a June 2025 WWD interview, specifying that agents are currently used for internal purposes only. Dior also partners with startup Kahoona to deliver real-time predictive audience segmentation for anonymous visitors on Dior.com.

LVMH uses generative AI tools to help its design and marketing teams create mood boards for creative inspiration and generate copy for e-commerce product pages and marketing campaigns. Human designers and marketers remain in the creative lead, with AI providing initial ideas and drafts.

Design teams across LVMH maisons use generative AI to create mood boards and iterate on product concepts. Marketing teams use the same tools to produce personalized e-commerce copy and campaign messaging across languages and markets. LVMH's Group IT Director confirmed these uses to The Wall Street Journal in June 2025. Separately, Louis Vuitton has partnered with Rigsters and OKCC to develop an in-house asset production model using product digitization and generative AI to transform physical products into a wide range of digital assets, as showcased at VivaTech 2025.

LVMH uses predictive AI across its 75 brands to forecast demand, anticipate supply chain disruptions, and adjust product prices in real time based on currency fluctuations and market conditions. This system was built in partnership with Google Cloud over approximately four years and serves the entire group.

The system uses predictive analytics models to perform sales forecasting, supply chain coordination, and logistical disruption anticipation. AI tools also adjust pricing dynamically based on currency fluctuations, tariff risks, and demand signals. LVMH's Group IT and Technology Director confirmed these uses in a Wall Street Journal report in June 2025. The platform is built on Google Cloud infrastructure including BigQuery and runs across all 75 maisons.