Louis Vuitton

Louis Vuitton offers an AI-powered chatbot for customer service that handles inquiries around the clock, with the ability to provide product information, suggest items, and route complex issues to human agents.

Louis Vuitton deployed an AI chatbot for customer service to handle routine queries, product recommendations, and post-purchase support. The chatbot is described as providing 24/7 availability and personalized responses, with seamless escalation to human agents for complex requests. Early deployment on Facebook Messenger for US clients was confirmed in a 2017 Bloomberg report via AI startup Mode.ai. More recent secondary reporting describes the chatbot as reducing response times by over 60%. The Google Cloud Blog interview with LVMH's IT Director in June 2025 confirms generative AI is used to assist with customer service inquiries group-wide.

Louis Vuitton integrated a generative AI and product digitization pipeline, developed with startups Rigsters and OKCC, that transforms physical products into photorealistic 3D digital assets used for e-commerce, marketing, and digital experiences. This in-house model was showcased at VivaTech 2025.

Louis Vuitton partnered with Rigsters, which provides 3D photogrammetry-based product digitization, and OKCC, which applies generative AI to enhance 3D assets with backgrounds and virtual model applications. The combined system enables the production of a wide range of digital assets from a single physical product scan. LVMH confirmed this collaboration on its official website and at the VivaTech 2025 showcase, describing it as enhancing production efficiency and accelerating time-to-market.