AI Usage at a Glance
Timeline
Mar 22, 2023
Creative GenPractice documented: Levi Strauss & Co. tested AI-generated virtual fashion model images through a partnership with Lalaland.ai, announced in March 2023, to supplement human model photography on its e-commerce site and app with a wider range of body types, ages, skin tones, and sizes.
Practice DocumentedView practice →Mar 24, 2023
Creative GenNew evidence: Levi's to test AI models to expand the brand's online diversity
Evidence AddedView practice →May 1, 2023
Creative GenNew evidence: Virtual supermodels made with AI spark fears in fashion workforce
Evidence AddedView practice →Jul 8, 2024
Data AnalysisPractice documented: Levi Strauss & Co. integrated an AI-powered supply chain planning system through a partnership with o9 Solutions to streamline fabric procurement, reduce lead times, and match supply to demand at the component level.
Practice DocumentedView practice →Jan 28, 2025
Data AnalysisPractice documented: Levi Strauss & Co. uses Google Cloud to give select employees permission-based access to AI-powered data dashboards that aggregate sales, marketing, and supply chain data from across 110 countries to identify emerging consumer trends and forecast product demand.
Practice DocumentedView practice →Apr 1, 2025
Creative GenPractice documented: Levi Strauss & Co. tested a generative AI prototype called 'Imagine on Me,' created during an internal hackathon held in winter 2025–2026, that would allow online shoppers to virtually see how a garment looks on them rather than on a standard model.
Practice DocumentedView practice →Nov 17, 2025
ProductivityPractice documented: Levi Strauss & Co. announced development of an enterprise-wide agentic AI platform, called the 'super-agent,' built with Microsoft to automate and route task-driven work across IT, human resources, and operations for corporate employees.
Practice DocumentedView practice →Nov 17, 2025
RecommendationPractice documented: Levi Strauss & Co. deployed an AI-powered feature called Outfitting on the Levi's® mobile app that recommends complete outfit combinations to shoppers based on the product they are browsing.
Practice DocumentedView practice →Nov 17, 2025
Customer SvcPractice documented: Levi Strauss & Co. deployed an AI assistant called STITCH on a mobile app for store employees, allowing them to instantly look up product information, training materials, and operational procedures by asking questions in plain language.
Practice DocumentedView practice →Nov 17, 2025
ProductivityPractice documented: Levi Strauss & Co. uses AI to automate data entry steps in financial and wholesale order operations, including ingesting purchase orders from wholesale partners that were previously processed manually.
Practice DocumentedView practice →Nov 17, 2025
ProductivityPractice documented: Levi Strauss & Co. integrated GitHub Copilot, an AI code-writing assistant, into its software engineering workflows, using it for quality engineering and release management projects.
Practice DocumentedView practice →Feb 5, 2026
Customer SvcPractice documented: Levi Strauss & Co. uses Google's AI-powered Business Messages platform to communicate with customers, enabling automated responses to store-related and product questions via messaging channels.
Practice DocumentedView practice →Feb 5, 2026
Data AnalysisNew evidence: Ecommerce Trends: How Levi Strauss is using AI
Evidence AddedView practice →Feb 5, 2026
RecommendationNew evidence: Ecommerce Trends: How Levi Strauss is using AI
Evidence AddedView practice →Mar 11, 2026
Customer SvcNew evidence: Why Levi's turned a hackathon idea into an AI tool for store employees to make denim shopping easier
Evidence AddedView practice →Mar 11, 2026
ProductivityNew evidence: Why Levi's turned a hackathon idea into an AI tool for store employees to make denim shopping easier
Evidence AddedView practice →Mar 11, 2026
ProductivityNew evidence: Why Levi's turned a hackathon idea into an AI tool for store employees to make denim shopping easier
Evidence AddedView practice →Recent activity
Levi Strauss & Co. uses Google's AI-powered Business Messages platform to communicate with customers, enabling automated responses to store-related and product questions via messaging channels.
As part of its multiyear Google Cloud partnership, Levi's deployed Google Business Messages to handle customer inquiries. Google reported in 2025 that Levi's saw a 30% increase in off-hours shoppers and exceeded 85% customer satisfaction scores after implementation. The platform also generated 30 times more store-related questions than Levi's website chat had previously received.
Levi Strauss & Co. uses Google Cloud to give select employees permission-based access to AI-powered data dashboards that aggregate sales, marketing, and supply chain data from across 110 countries to identify emerging consumer trends and forecast product demand.
Built on Google Cloud tools including BigQuery, Looker, and Dataplex, the system provides real-time insights by consolidating data from 110 countries and 50,000 distribution points. Levi's has used this system to identify trends such as the return of baggy jeans among multiple demographics, enabling proactive inventory and product decisions. The multiyear Google Cloud partnership was highlighted in a January 2025 report, and the data dashboards are confirmed as an active internal tool. Levi's also used AI-driven demand forecasting as early as 2021, confirmed by then-CEO Chip Bergh.
Levi Strauss & Co. deployed an AI assistant called STITCH on a mobile app for store employees, allowing them to instantly look up product information, training materials, and operational procedures by asking questions in plain language.
STITCH was conceived at an internal company hackathon and built in partnership with Google Cloud using Gemini large language models. It gives store stylists and associates on-demand access to a database of operational documents, product details, and training content. The tool was piloted in 10 U.S. stores in late 2025, then deployed to 60+ stores by November 2025, with plans to expand to all U.S. stores and then globally in 2026. Levi's reported an eight-point improvement in consumer satisfaction at stores where employees had access to STITCH.
All practices by category
Levi Strauss & Co. uses AI to automate data entry steps in financial and wholesale order operations, including ingesting purchase orders from wholesale partners that were previously processed manually.
Levi Strauss & Co. integrated GitHub Copilot, an AI code-writing assistant, into its software engineering workflows, using it for quality engineering and release management projects.
Levi Strauss & Co. announced development of an enterprise-wide agentic AI platform, called the 'super-agent,' built with Microsoft to automate and route task-driven work across IT, human resources, and operations for corporate employees.
Levi Strauss & Co. uses Google's AI-powered Business Messages platform to communicate with customers, enabling automated responses to store-related and product questions via messaging channels.
Levi Strauss & Co. deployed an AI assistant called STITCH on a mobile app for store employees, allowing them to instantly look up product information, training materials, and operational procedures by asking questions in plain language.
Levi Strauss & Co. uses Google Cloud to give select employees permission-based access to AI-powered data dashboards that aggregate sales, marketing, and supply chain data from across 110 countries to identify emerging consumer trends and forecast product demand.
Levi Strauss & Co. integrated an AI-powered supply chain planning system through a partnership with o9 Solutions to streamline fabric procurement, reduce lead times, and match supply to demand at the component level.
Levi Strauss & Co. tested a generative AI prototype called 'Imagine on Me,' created during an internal hackathon held in winter 2025–2026, that would allow online shoppers to virtually see how a garment looks on them rather than on a standard model.
Levi Strauss & Co. tested AI-generated virtual fashion model images through a partnership with Lalaland.ai, announced in March 2023, to supplement human model photography on its e-commerce site and app with a wider range of body types, ages, skin tones, and sizes.
Cite this record
Trace Foundation. (2026). Levi Strauss & Co.: documented AI practices (data as of 2026-04-27) [Data set record]. AI Trace. https://www.aitrace.org/r/company/aa9305b4-e2ab-4c16-b74d-9b41d141e3bf. Accessed September 7, 2026.
- Stable link
- https://www.aitrace.org/r/company/aa9305b4-e2ab-4c16-b74d-9b41d141e3bf
- Data as of
- April 27, 2026
- Last verified
- April 22, 2026
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